This article discusses all of the mission statements, value
statements, and credo statements of big pharmaceutical companies. Most of the companies have more than one
statement of about their mission and values.
Most of the mission statements revolve around the fact that the company
will serve the patients with the highest quality product and also that they
will always be researching for products for the consumers.
One statement that I find unique is Pfizer’s’ mission
statement, “We will become the world’s
most valued company to patients, customers, colleagues, investors, business
partners and the communities where we work and live.” I find this statement unique because it
doesn’t just include the consumer; it includes most of the stakeholders. It includes the communities where they work
and live which are also unique for a mission statement. It shows that the company cares about the
community and what the community thinks about the company. AstraZeneca also has a unique aspect to their
mission statement. They say they are
committed to “Putting the health of patients first by providing educational
programs, resources, and tools designed to help empower and inform.” This shows that AstraZeneca is very patient
based. They are concerned with making
sure that the patient gets what they want and are more concerned with the
patient than the research and development aspect. One more interesting statement is that of
Merck’s. Merck states that,” While we work to develop innovative therapies, we also work hard to make
sure they’re affordable. That’s why we offer assistance and discount programs
to help make our medicines accessible to those who need them.” They are appealing to the consumer by telling
them that they are trying to help them get what they need. All of the statements focus on the fact that
it is always about the consumer.
Rachael Bieck
http://www.mba-tutorials.com/strategy/1122-pharmaceutical-companies-mission-statement-credo-and-values.html
All the mission statements from these comapnies are all great on paper but do they actually hold up when applied in the world? Are these companies really living up to their mission statements or are they just saying these things to make themselves look good? This is something we will have to explore for the paper.
ReplyDeleteAlong the same lines as what Lindsey said, I always had the impression that every company was just out to make money, and every philanthropical statement was just a way to attract more customers. In our paper lets investigate more into this and see what these companies really mean when they make statements like this.
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